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Unified Internal Communications Boost Employee Confidence
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Communications / Employees / Pharmaceuticals |
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| Situation |
Following several mergers, this large corporation found itself without a cohesive company culture. |
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| Process |
After a thorough benchmarking study tools were developed that guided the company’s communication program for several years. They included:
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An internal communications platform that outlined key themes and messages and how they would be communicated |
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Establishment of a communications council that met quarterly on communications issues |
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An initiative to increase the level of commonality between disparate communications pieces. This was done by templating site newsletters and mandating a set of visual elements in the local communications |
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Merged and unified e-mail and voice mail systems so that the company could speak with one voice immediately to every employee in the company |
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| Result |
85% of employees in a culture survey rated employee communication good to excellent.
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