Category |
Media Training / Senior Executives / Industrial Manufacturing |
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Situation |
As part of a week-long executive development course at Duke University’s Fuqua School of Business, this company's senior managers learned first hand how a company and the media interact during a crisis situation. |
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Process |
A four-hour crisis management training exercise was scripted that required the managers to respond to unfolding “events” at a hypothetical manufacturing facility. The exercise culminated in an attack interview by a “TV reporter” captured on videotape for later review and discussion. |
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Result |
The training program consistently received high marks in post-workshop evaluations, with leaders saying they felt better prepared to handle the media aspects of an emergency should one occur on their watch.
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